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Demonstrate Security's Return on Perception

12 May 2014

ASIS President Rich Widup, Jr., CPP, shares his insights on a range of issues in his monthly column, President's Perspective.

This past month I attended the 13th European Security Conference and Exhibits at The Hague. The program, like the New York City and Middle East Conferences, drew record attendance from across the globe. At all these events, I’ve noticed many of the education sessions emphasize the importance of not only focusing on demonstrating ROI for our programs but also on the return on perception: the value of framing security as a help, not a hindrance to the bottom line or yet another annoyance that adds friction to the daily grind.

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