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Fast Facts: 6 Factors to Assess Before Leaving Twitter

Ownership and content moderation changes at social media companies mean organizations need to be extra vigilant about potential brand reputation risks.

Jeremy Plotnick, assistant professor at George Mason University's School of Business and crisis communications expert, shares six factors to take into consideration before deleting your social media account.

For more insights from Plotnick and managing social media risk on Twitter, read "Twitter Verification Changes Unleash Deluge of Impersonations, Misinformation, and Reputation Risks."