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CSO Center Recruitment & Renewal Toolkit

Share the benefits of CSO Center membership with your network

As a CSO Center Membership Committee member, you know the value of aligning yourself with committed security executives from the world’s largest and most influential organizations. Who better to share the advantages of joining this community? By bringing your professional network into the CSO Center member community, you’ll help qualified colleagues access the same networking, executive development, thought leadership, and resources you enjoy, while enriching the makeup of our membership.

Here are suggested talking points to start conversations with colleagues, peers, and prospects you feel would benefit from CSO Center membership and enhance our community. These are only starting points. Feel free to customize your message to suit your personal experience, relationship, and style.

Helpful links:

 

Social Media Posts


Facebook & X

Leadership. Strategy. Influence—with a level of personalized service you won’t find anywhere else. Proud to be an ASIS #CSOCenter member. If you're a senior security executive looking to expand your impact with white-glove support—this is where you belong. Join us: bit.ly/CSOrecruitment #CSOCenter #ASISInternational #SecurityExecutive #SecurityLeadership

Proud to be a member of the ASIS #CSOCenter—where senior security executives connect, learn, and lead with white-glove support designed just for you. If you're ready to elevate your network and raise your professional profile, join me: bit.ly/CSOrecruitment #CSOCenter #ASISInternational #SecurityExecutive #SecurityLeadership

LinkedIn

I’ve been a CSO Center member for years and it’s been more than worth the investment. I wanted to personally invite my colleagues to learn more about membership in the CSO Center—a tier of ASIS membership exclusively for senior security professionals in the C-suite and beyond. CSO Center membership provides all the benefits of ASIS membership along with invitation-only networking opportunities, executive education, and professional development forums crafted for CSOs and deputy CSOs—plus a concierge-level experience that ensures you’re supported every step of the way. Connect with senior security leaders at the largest and most influential organizations around the world—and enjoy a membership experience that’s as strategic and high-touch as the leaders it serves. Learn more about the program here: bit.ly/CSOrecruitment.

Recruitment Messaging


Using GSX:

Attending GSX? Interested in joining the CSO Center? Ask me how you may be able to check out the CSO Center at GSX. As the premier organization for Senior Security Executives, the CSO Center has dedicated, exclusive and curated opportunities just for you while at GSX. In addition, the CSO Center pre-conference program, Secure Horizons, was created with you in mind. Reach out to me today to learn more!

https://www.gsx.org/cso-center/

Using Secure Horizons:

Are you a senior security executive? Are you looking for new ways to broaden your skills, knowledge and network? Secure Horizons, a pre-GSX conference just for Senior Security Executives, was created with these needs in mind. While exclusively for CSO Center members, you may be eligible to register to attend – ask me how! Check out the program AND all the opportunities available to CSO Center members today, you won’t want to miss out.

https://www.asisonline.org/professional-development/secure-horizons-an-immersive-experience-for-senior-security-executives/

Social Media Graphics


Use these graphics in conjunction with your social posts or in any deliverable that needs a visual element.

 
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Conversation Prompts


Best Industry Friend

Who: Someone you know well and can carry on an easy, natural conversation with. You may have worked with this person in the past or networked with them as a CSO from a partnering company.

How: Forward an email for a CSO Center event or bring up the event in conversation.

Talking points:

  • I’m invited to an event as part of my CSO Center membership with ASIS. I keep meaning to tell you that you should apply for membership. I think you’d really get a lot out of it and your contributions will be valuable to the center.
  • CSO Center is the next tier of ASIS membership exclusively for security executives in the C-suite and beyond.
  • You do have to apply to join—that’s to ensure it’s just senior executives and their deputies.
  • CSO Center membership provides all the benefits of ASIS membership and invitation-only networking opportunities and education and professional development forums created for CSOs and deputy CSOs, connecting you with senior security leaders at the largest and most influential organizations around the world.
  • It’s a “safe space” to talk about issues knowing they won’t go any further.
  • Plus, all the other perks like on-demand benchmarking and senior-level security job listings.
  • I’ve been a CSO Center member for years and it’s been more than worth the investment.
  • I check into [CSO Center Huddle/ASIS Connects/Telegram] (choose a personal way you connect with CSO Center members regularly) at least [once a week/twice a month] to [provide a detail/benefit].
  • You should go for it. Here’s a link to apply (email)/I’ll send you a link: bit.ly/CSOrecruitment (in person).

 

Acquaintance

Who: Someone you may have met at GSX or another industry conference. You’ve spoken while attending common meetings and events, but don’t have a “deep” connection.

How: At a subsequent event.

Talking points:

  • We connected at [GSX/applicable event] before, but I haven’t seen you at any of the CSO Center events. Are you a member?
  • The CSO Center is the next tier of ASIS membership exclusively for senior security professionals in the C-suite and beyond.
  • You do have to apply to join—that’s to ensure it’s just senior executives and their deputies.
  • CSO Center membership provides all the benefits of ASIS membership and invitation-only networking opportunities and education and professional development forums created for CSOs and deputy CSOs, connecting you with senior security leaders at the largest and most influential organizations around the world.
  • There are also a lot of other perks like on-demand benchmarking and senior-level security job listings.
  • I’ve been a CSO Center member for years and it’s been more than worth the investment.
  • I check into [CSO Center Huddle/ASIS Connects/Telegram] (choose a personal way you connect with CSO Center members regularly) at least [once a week/twice a month] to [provide a detail/benefit].
  • You should look into it. I’ll send you a link.

 

Blind Prospect

Who: Warm leads from the CSO database. Most likely no personal connection.

How: Email.

Sample Email:

SUBJECT: Join me in the ASIS CSO Center

Dear [Name],

I’m the [title] of [organization] and a proud member of the ASIS CSO Center. I’m reaching out because, as a fellow security executive, I believe you would benefit tremendously from the elevated networking, tailored resources, and white-glove service the CSO Center provides.

Those who join quickly recognize the value of belonging to a community built exclusively for senior security leaders. I personally appreciate the ability to connect with executives from both the private and public sectors at invitation-only networking events, through our exclusive online forums, and via concierge-level member support that truly anticipates your needs.

Membership also includes high-touch services like on-demand benchmarking, curated senior-level job listings, and access to personalized development opportunities—delivered in a way that respects your time and priorities.

I invite you to explore how CSO Center membership can expand your global network, elevate your professional profile, and provide an experience aligned with the caliber of leadership you bring to the table. If it resonates with you, I encourage you to apply—and please feel free to reach out to me directly with any questions. I’d be happy to share more about my experience.

Sincerely,

 

[Name]

[signature image]

 

ASIS Member Renewal Messaging


Sample message to non-renewed CSO Center members

Dear [Name],

Since your [ASIS & CSO Center or CSO Center] membership was not renewed, your account was put on hold on 1 March. As a result, you no longer have access to any of your membership benefits. ASIS & the CSO Center has a lot to offer this year, and we think you won't want to miss out.

When you renew your ASIS International CSO Center membership, it means the door to opportunity stays open. Opportunities like mastering ESRM to better align departments and functions, keeping up with the latest compliance trends and regulations, understanding the intersection of security and human resources, and beyond. Plus—as the premier association for senior security executives—it's your exclusive place to find top-quality professional development tools and resources, including:

  • Access to executive education programs, including the new, in-person program: Secure Horizons, a 2-day immersive program only for CSO Center members.
  • Exclusive networking and events with senior global security leaders like the twice-monthly CSO Center Huddles, a twice monthly virtual chat for members to collaborate, share ideas, solutions and experiences, and network.
  • Access to the resources connected to the CSO Development Pyramid, a roadmap for CSOs on building, maintaining, and managing a security enterprise.
  • An online community for CSO peer-to-peer collaboration and information exchange in ASIS Connects.
  • On-demand benchmarking across the CSO Center membership for expert input and advice.
  • And more!

Renew your membership today to regain access to the CSO Center resources you need to drive your career forward.

Regards,

 

[Name]

[signature image]

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