Share the benefits of CSO Center membership with your network
As a CSO Center Membership Committee member, you know the value of aligning yourself with committed security executives from the world’s largest and most influential organizations. Who better to share the advantages of joining this community? By bringing your professional network into the CSO Center member community, you’ll help qualified colleagues access the same networking, executive development, thought leadership, and resources you enjoy, while enriching the makeup of our membership.
Here are suggested talking points to start conversations with colleagues, peers, and prospects you feel would benefit from CSO Center membership and enhance our community. These are only starting points. Feel free to customize your message to suit your personal experience, relationship, and style.
Helpful links:
Social Media Posts
Facebook & Twitter
Proud to be an, #ASISCSOCenter member! Fellow security executives, I invite you to join me and raise your professional profile. bit.ly/CSOrecruitment
Eagerly awaiting the next ASIS International CSO Center Huddle, where likeminded CSOs can connect candidly and openly about current issues and solutions.The only thing that could make it better? If you join me! Discover how the CSO Center for security executives raises your professional profile globally: bit.ly/CSOrecruitment
I invite you to learn more about how membership in the CSO Center builds your global network and raises your professional profile—and if you like what you see, to apply. Let me know if I can answer any questions. bit.ly/CSOrecruitment
LinkedIn
I’ve been a CSO Center member for years and it’s been more than worth the investment. I wanted to personally invite my colleagues to learn more about membership in the CSO Center – a tier of ASIS membership exclusively for senior security professionals in the C-suite and beyond. CSO Center membership provides all the benefits of ASIS membership and invitation-only networking opportunities and education and professional development forums created for CSOs and deputy CSOs, connecting you with senior security leaders at the largest and most influential organizations around the world. Plus, many other benefits! Learn more about the program here: bit.ly/CSOrecruitment. Or Join CSO Board members, ASIS staff, and fellow CSO members during one of our quarterly CSO Center Member Open House—your opportunity ask any burning CSO Center questions, learn how to access your resources, or meet a fellow CSO Center member.
Recruitment Messaging
Using GSX:
Attending GSX? Interested in joining the CSO Center? Ask me how you may be able to check out the CSO Center at GSX. As the premier organization for Senior Security Executives, the CSO Center has dedicated, exclusive and curated opportunities just for you while at GSX. In addition, the CSO Center pre-conference program, Secure Horizons, was created with you in mind. Reach out to me today to learn more!
https://www.gsx.org/cso-center/
https://www.asisonline.org/professional-development/secure-horizons-an-immersive-experience-for-senior-security-executives/
Using Secure Horizens:
Are you a senior security executive? Are you looking for new ways to broaden your skills, knowledge and network? Secure Horizons, a pre-GSX conference just for Senior Security Executives, was created with these needs in mind. While exclusively for CSO Center members, you may be eligible to register to attend – ask me how! Check out the program AND all the opportunities available to CSO Center members today, you won’t want to miss out.
https://www.asisonline.org/professional-development/secure-horizons-an-immersive-experience-for-senior-security-executives/
https://www.gsx.org/cso-center/
Social Media Graphics
Use these graphics in conjunction with your social posts or in any deliverable that needs a visual element.
Conversation Prompts
Best Industry Friend
Who: Someone you know well and can carry on an easy, natural conversation with. You may have worked with this person in the past or networked with them as a CSO from a partnering company.
How: Forward an email for a CSO Center event or bring up the event in conversation.
Talking points:
- I’m invited to an event as part of my CSO Center membership with ASIS. I keep meaning to tell you that you should apply for membership. I think you’d really get a lot out of it and your contributions will be valuable to the center.
- CSO Center is the next tier of ASIS membership exclusively for security executives in the C-suite and beyond.
- You do have to apply to join—that’s to ensure it’s just senior executives and their deputies.
- CSO Center membership provides all the benefits of ASIS membership and invitation-only networking opportunities and education and professional development forums created for CSOs and deputy CSOs, connecting you with senior security leaders at the largest and most influential organizations around the world.
- It’s a “safe space” to talk about issues knowing they won’t go any further.
- Plus, all the other perks like on-demand benchmarking and senior-level security job listings.
- I’ve been a CSO Center member for years and it’s been more than worth the investment.
- I check into [CSO Center Huddle/ASIS Connects/Telegram] (choose a personal way you connect with CSO Center members regularly) at least [once a week/twice a month] to [provide a detail/benefit].
- You should go for it. Here’s a link to apply (email)/I’ll send you a link: bit.ly/CSOrecruitment (in person).
Acquaintance
Who: Someone you may have met at GSX or another industry conference. You’ve spoken while attending common meetings and events, but don’t have a “deep” connection.
How: At a subsequent event.
Talking points:
- We connected at [GSX/applicable event] before, but I haven’t seen you at any of the CSO Center events. Are you a member?
- The CSO Center is the next tier of ASIS membership exclusively for senior security professionals in the C-suite and beyond.
- You do have to apply to join—that’s to ensure it’s just senior executives and their deputies.
- CSO Center membership provides all the benefits of ASIS membership and invitation-only networking opportunities and education and professional development forums created for CSOs and deputy CSOs, connecting you with senior security leaders at the largest and most influential organizations around the world.
- There are also a lot of other perks like on-demand benchmarking and senior-level security job listings.
- I’ve been a CSO Center member for years and it’s been more than worth the investment.
- I check into [CSO Center Huddle/ASIS Connects/Telegram] (choose a personal way you connect with CSO Center members regularly) at least [once a week/twice a month] to [provide a detail/benefit].
- You should look into it. I’ll send you a link.
Blind Prospect
Who: Warm leads from the CSO database. Most likely no personal connection.
How: Email.
Sample Email:
SUBJECT: Join me in the ASIS CSO Center
Dear [Name],
I’m the [title] of [organization] and an ASIS CSO Center member. I’m reaching out because, as a fellow security executive, I think you would benefit from the high-level networking and community atmosphere CSO Center membership provides.
The CSO Center can sometimes fly below the radar, so I wanted to personally bring it to your attention. I know I value the ability to connect with senior executives from both the private and public sectors at invitation-only networking events and in our exclusive online networking forums, as well as the other member perks like on-demand benchmarking and access to senior-level job listings.
I invite you to learn more about how membership in the CSO Center builds your global network and raises your professional profile—and if you like what you see, to apply. I’m happy to answer any questions you have, so please feel free to contact me directly.
Sincerely,
[Name]
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ASIS Member Renewal Messaging
Sample message to non-renewed CSO Center members
Dear [Name],
Since your [ASIS & CSO Center or CSO Center] membership was not renewed, your account was put on hold on 1 March. As a result, you no longer have access to any of your membership benefits. ASIS & the CSO Center has a lot to offer this year, and we think you won't want to miss out.
When you renew your ASIS International CSO Center membership, it means the door to opportunity stays open. Opportunities like mastering ESRM to better align departments and functions, keeping up with the latest compliance trends and regulations, understanding the intersection of security and human resources, and beyond. Plus—as the premier association for senior security executives—it's your exclusive place to find top-quality professional development tools and resources, including:
- Access to executive education programs, including the new, in-person program: Secure Horizons, a 2-day immersive program only for CSO Center members.
- Exclusive networking and events with senior global security leaders like the twice-monthly CSO Center Huddles, a twice monthly virtual chat for members to collaborate, share ideas, solutions and experiences, and network.
- Access to the resources connected to the CSO Development Pyramid, a roadmap for CSOs on building, maintaining, and managing a security enterprise.
- An online community for CSO peer-to-peer collaboration and information exchange in ASIS Connects.
- On-demand benchmarking across the CSO Center membership for expert input and advice.
- And more!
Renew your membership today to regain access to the CSO Center resources you need to drive your career forward.
Regards,
[Name]
[signature image]
