This guide will help ensure the consistent application of the ASIS International brand across all web and print collateral that you use to promote your chapter or community.
Logos
In 2002, the ASIS Board of Directors chose the ASIS International (ASIS) graphic presentation and tagline because the arrangement of type and the ellipse underscored the character and direction of the association.
Guidelines for Use
| Do use the full logo with tagline when possible | Don't move or eliminate existing parts of the logo |
| Do place logo on all official ASIS publications | Don't place the logo inside of a solid or outlined box |
| Do reach out to ASIS International for questions | Don't change the color of any existing elements |
Community Logos
| Do use the ASIS logo without tagline | Don't place the logo inside of a box |
| Do separate community title with a line in PMS 185 | Don't eliminate or alter existing parts of the ASIS logo |
| Do display community name to the right of the ASIS logo | Don't remove emphasis on ASIS International with heavy design |
Chapter Logos
| Do use the ASIS logo without tagline | Don't place the logo inside of a box |
| Do separate chapter title with a line in PMS 185 | Don't eliminate or alter existing parts of the ASIS logo |
| Do display chapter name to the right of the ASIS logo | Don't remove emphasis on ASIS International with heavy design |
Need Your Design Approved?
If you have created a unique logo or brand identity and are unsure if it meets this branding guideline, please share your design or thoughts with us for review.
Font Families
Primary Font
Ubuntu
- Google font used for headlines H1, H2, and H3 text
Don't have this font? Learn how to download and add it.
Secondary Font
Open Sans Regular
- Google font used for subheadlines and body text for digital and print assets.
- Also used for button text and must be used title case only when styling calls-to-action.
Don't have this font? Learn how to download and add it.
Colors
Primary
Secondary
