Webinar CD Clearance: original price $49 member, $79 nonmember
Casino player's clubs used to hand out coffee mugs and tote bags. Today these clubs have grown up and are at the center of a property's marketing efforts and can issue cash, comps, and prizes! These clubs were modeled after airline frequent flier programs and serve as a casino's focal point for player tracking, database marketing and promotions, and redemption center.
Unfortunately, many gaming properties provide security to these key operations as though they were still issuing mugs and tote bags—usually only a minimal amount and rarely is the area monitored. This lack of security is appalling considering the fact that player's clubs are routinely the victim of theft and fraud costing properties, in some cases, millions of dollars. Learn protection techniques and best practices that will assist in safeguarding your club. Proactive monitoring techniques are highlighted.
Recorded June 8, 2012.
CD box set; 60 minutes. This webinar is eligible for one CPE.