Ron Krannich, Ph.D. and Caryl Krannich, Ph.D.
Job seekers often forget it's their cover letter—not their resume—that is first read by employers. In fact, many employers consider a well-written cover letter to be more important than the resume. Thus, cover letters play a crucial role in making good first impressions on employers. However, the art of good letter writing is a skill few people possess or use to their advantage.
This book shows you how to produce powerful letters that lead to interviews and offers. Dispelling numerous writing myths, it includes several examples illustrating the writing principles as well as unique chapters on how to produce, distribute, and follow up letters with maximum impact. In addition, you'll learn how to assess the degree to which you are prepared to conduct an effective job search; how to structure, design, and produce each section of a powerful cover letter and other job search letters; the most effective ways to distribute job search letters to employers; and key follow-up techniques that can result in interviews and job offers. Don't send anther job search letter before first making sure it passes the rigorous principles outlined in Nail the Cover Letter!