In an era when information travels at the speed of the internet, a crisis can easily catch a company off-guard—garnering traction on social media and news coverage, while corporate leaders play catch-up. The potential for such crises is real: Companies with more than 5,000 employees have averaged one meaningful crisis a year for the past five years, according to a recent PwC study.
But what if you could proactively limit the effects of a pending crisis, thanks to an early alert? To ascertain how real-time information can help companies gain advanced warning of an event and use that information to gain a "crisis advantage", Dataminr analyzed 100 crises affecting global organizations over the past year. Watch the webinar to learn:
- The time companies have to act from initial indication of a potential crisis or event until peak online chatter and ultimately major media coverage
- How crises impact sectors such as energy, finance, manufacturing, retail and transport
- The impact that action v. inaction can have on your brand when a crisis hits
- How real-time alerts can be used to prepare for, respond to, and recover from a crisis
Completion of this webinar will earn 1 CPE toward ASIS International certification.