ASIS International (ASIS) recently accepted a Hermes Gold Award from the Association of Marketing and Communications Professionals (AMCP) in recognition of its marketing campaign for its annual trade show event—the 59th Annual Seminar and Exhibits (ASIS 2013). This is the first such award for ASIS creative.
“This is an outstanding achievement and distinct honor for our organization and our staff,” stated Geoff Craighead, CPP. “Our Annual Seminar and Exhibits has been the hallmark of our association and the most definitive event in the security industry for nearly 60 years. This news is especially meaningful as we make final preparations to welcome 20,000 security professionals to our 2013 event in Chicago this September.”
The show campaign was submitted for consideration by ds&f/Don Schaaf & Friends, the marketing agency that developed the graphics and theme for the Seminar. ds&f has worked with ASIS in this capacity for more than 10 years and is a valued part of the ASIS marketing team.
AMCP began in 1995 as a means to honor outstanding achievement and service to the communication profession. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers. In 2013, 187 categories within print, public relations/communications, electronics/social/interactive media, and pro-bono were offered. Entrants were also invited to set up a new category in the competition. Platinum and gold awards were presented.
ASIS 2013 will take place September 24-27 at McCormick Place in Chicago, Ill. More than 200 educational sessions are planned for the conference portion of the event, including expanded IT security offerings in collaboration with (ISC)2. The ASIS exhibits will feature more than 230,000 net square feet of the latest security technology and innovations in traditional and cyber security, providing a showcase for more than 700 companies demonstrating cutting-edge solutions.