If the QFD focuses on the customer needs vs the product features, in my proposal i will also explore the links between two aspects: (1) The requirements of physical security system vs adversary needs (vulnerability approach). OR (2) The requirements of physical security system vs building legitimate user needs (Legitimate user comfort approach). In the proposal I will utilize all the concepts related to QFD except the comparison against competitor. The expected outcome of such application of QFD into security field is deeper holistic understanding of the inter-relationships between physical security and potential adversary in one hand and between psychical security and the comfort of legitimate user on the other hand.
Mr Amjad Alata, Senior Manager Security & HSE, Emaar Retail Group (ERG), UAE
My professional knowledge and expertise stand on more than 15 years of work experience, academic and vocational qualifications: MSc in Total Quality Management and Organisational Excellence, Honor Degree in Electrical Engineering, NEBOSH National Diploma in Occupational Health & Safety, Sustainability Facility Professional, Green Globe Certified Sustainability Auditor, BICSc Certified Assessor, EFQM Certified Assessor, Diploma in Information Systems and Certified Industrial Hygiene Manager. Moreover I am a chartered Member of Chartered Quality Institute (MCQI CQP), Full Member of American Society for Quality, Grad-Iosh Member of Institution of Occupational Safety & Health and Full Member of the International Institute of Risk and Safety Management.