Utilising Nudge Theory and Behavioural Economics to Enhance

​Nudge Theory has influenced recent political thinking and actions and Barak Obama and David Cameron are fans. We will discuss two ways that this mix of psychology and economics can benefit the security practitioner.

1) To help communicate a security message to the C Suite, employees and the public and;

2) To enhance an individual's personal and career development.


Mike Hurst, Managing Director, HJA Fire and Security, UK

Mike has well over 20 years recruitment experience in the Security industry and is the Managing Director of HJA Security and Fire Recruitment. He is the Vice Chairman of ASIS International in the UK and a member of the ASIS European Advisory Council. He is a member of the Advisory Board of COMBAT Trafficking in Human Beings in the Hospitality and Tourism Industry and a Director of The Security Institute in the UK.

Graham Bassett, Managing Director, GBR UK, UK

Graham is Vice Chairman ASIS UK (and Member of the European Advisory Council), Chairman of the London Project Griffin Board, Security Alliance Governance Board member, Skills for Security Manned Guarding Consultation Group, City Security Magazine Editorial team, Liveryman of the WCoSP, Member of the Security Institute (MSyI), Freeman of the City of London, Member of the City of London Crime Prevention Association and a Fellow of the Institute of Recruitment Consultants. He is also the founding director of GBRUK, a niche London based security recruitment consultancy.