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The Importance of Vendor and End User Engagement in Meeting Corporate Security Challenges

The importance of a collaborative approach between end users and vendors has never been so important. This presentation will discuss how a vendor can add value to an end users approach, sharing best practice and highlighting industry trends, whilst at the same time taking valuable end users input that could help direct the road map of future industry innovations. With this in mind, Adidas Group can display why they have been nominated for a joint initiative at the 2015 Retail Fraud Awards with Axis Communications for ‘Most Innovative in Store Surveillance’. Learn how this approach has resulted in significant operational improvements for Adidas and demonstrated genuine value added by the Adidas Global Profit Protection team to other functions and stakeholders within the Adidas Group.


Kenneth Rohnert
Senior Investigations Operations Manager, Adidas Group, Germany

Andy Martin
Retail, Business Development Manager, Axis Communications, UK

With over 26 years of experience in senior management positions within the retail and service industry, it affords Andy the ability to share experience and challenges from a hands on approach. Having worked for a broad range of retails, Andy is able to transfer knowledge and skills from other segments based on real life events and draw on best practices to address challenging events. Within his current role, it allows Andy to approach a client having been one for 25 years. He understands their problems having faced them himself and can align the right solutions based on real life events. It also enables Andy to support the direction of technologies being developed for this segment as he appreciate the challenges being faced.