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Behavior Detection and Assessment: Protecting Mall of America

​​​​​​​​​​​​​​​​​​​​​17 May 2017

15:00 –​ 16:00 ET
​ ​​​

Member: $99​​
Nonmember: $129​
Subscriber: $0

You must register at least 30 minutes prior to the live event​​​​.​


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​Mall of America (MOA) has been utilizing the Behavior Detection & Assessment (BDA) method for over ten years. BDA is a field-tested, proactive security solution that is significantly more cost effective than traditional security systems designed to protect against terrorist attacks.

This webinar describes the application and results of this proactive security method at MOA over the past ten years.  BDA was developed and refined over the past 30 years by the Israel Security Agency. Mall of America’s BDA program was created by adapting the Israeli model to the operational environment, and challenges, of a shopping/entertainment/tourist destination in the United States. The BDA program is built on a proven fact that appropriately trained people can proactively identify high-risk individuals by detecting suspicion indicators consistent with harmful intentions, and by using structured interview techniques to determine threat potentials. Through case studies and implementation steps, webinar attendees will learn the concept, benefits, and application of the BDA system at MOA as a potential method to add to their existing security arsenal.

Learning Objective(s):

  • Identify the core principles behind the behavior detection method at Mall of America
  • Learn the implementation and development steps necessary for a BDA program to be successful in “soft target,” open-to-the-public environments
  • Calculate the benefits of the MOA BDA program for your environment


Michael_Rozin.jpgMichael Rozin served in a specialized combat unit in Israel Defense Forces. After his military service, Mr. Rozin completed the Advanced Security and Anti-Terrorism Training at the Israel Security Academy under the oversight of the Israel Security Agency (SHIN-BET), and joined the Israel Airport Authority where he worked as a security agent for Ben-Gurion International Airport. In the USA, Michael Rozin was employed by Mall of America as Security Manager. In this capacity, he has developed, implemented and managed a behavior detection unit focused on mitigating the threat of terrorism. Michael Rozin is the founder of Rozin Security Consulting, LLC, focused on providing holistic risk assessments, security design and establishment of behavior detection programs. Mr. Rozin is a graduate of the Interdisciplinary Center in Hertzliya, Israel.

Ashly_Helser.jpgAshly Helser has been employed at Mall of America since 2006.  She began her career as a part of the Risk Assessment and Mitigation (RAM) unit, MOA’s behavior detection specialists within the Security Department. Overseeing the RAM unit, Ashly played an integral part in the continued development of the program until 2012 when she transitioned to Emergency Management to focus on Emergency Action Planning, which included the lockdown procedures for over 500 tenants, security communications, and access control. Ashly returned to the Special Operations Unit at MOA in 2014 and currently manages the RAM program, explosive detection K9 teams, and is a security intelligence analyst, while maintaining her role in emergency management. Ashly holds a degree in Law Enforcement and a Bachelor’s degree in Security Management.

 Cancellation and Transfer Policy

​​For a full refund or transfer credit, written requests must be received by ASIS at least three business days before the start date of the program. Those received less than three days prior will be charged a $25 cancellation/transfer fee.

Transfers will be limited to a maximum of two per original registration. No refunds or transfers are made for requests received on or after the start date. Contact us or fax your request to ASIS Member Services at +1.703.519.6298.

Please note that online subscriptions and downloadable products are nonrefundable and nontransferable.

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