The counterfeit goods market is a global, multi-billion dollar program that affects nearly every industry today and is growing rapidly. In this session, a panel of experts examine the ramifications of counterfeiting on brand equity, commerce, the health and safety of consumers, stock prices, company reputations, and the bottom line. Methods for combatting these issues while protecting the brand are discussed. Recorded at the 59th Annual Seminar in Chicago, Illinois, September 27, 2013.
Format: DVD; 1 hour