It is a fact that the security guard industry has become an industry where many buyers see security guard service as a commodity. Similar to other commoditized industries, buyers tend to see price as the only real differentiator. Consequently, security guard companies bid on jobs for razor thin margins just to win new business.
In this environment, companies need to refine their sales and marketing processes in order to differentiate themselves from the competition. To accomplish this, companies need to rethink the way they invest in their people, processes, and technology as they relate to sales and marketing.
This webinar discusses ways to improve each of the following categories within a security organization’s sales and marketing departments.
Recorded October 15, 2014.
CD box set; 90 minutes. This webinar may be eligible for up to two CPEs.