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Safeguarding Intangible Drivers of Company Value

Mary Adams, CMC
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Webinar CD Clearance: original price $99 member, $129 nonmember
Explore the changing nature of the global business economy in which 80+ percent of most companies' value, sources of revenue, and ‘building blocks’ for growth and sustainability no longer lie in tangible (physical) assets, but rather in intangible assets.

Most businesspeople think of intangibles as being limited to intellectual property, but in truth, it is a much broader set of knowledge assets that includes data, processes, capabilities, networks, and corporate reputation. The risks associated with these intangibles are among the most pressing yet elusive risks faced by businesses and their security advisors.

Learn about basic asset valuation methodologies and the stand-alone value of intangibles while pointing to opportunities to improve the level of analysis of knowledge-based companies and thereby identifying where and how risks, threats, and vulnerabilities evolve and security’s interests should be directed.

Recorded May 23, 2012.

CD box set; 90 minutes. This webinar may be eligible for up to two CPEs.

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